Wisdom's Insight

  Using Marxist theory to critically assess the class structures portrayed in Chief Daddy. Chief daddy is a comedy drama that was shot in the year 2018. It is an entertainment and a Nigerian movie which so much fun and memories it holds in watching it alone.  The Marxist theory developed by Karl Marx, is believed that text, music, video, are part of a superstructure to demarcate the haves and haves not [the rich and those who are not]. Karl Marx’s belief is that there is an economic intention behind a structure. With all this being said and understood, a critic would be done on the movie CHIEF DADDY part one. Chief Daddy is a comedy movie that shows how Chief Daddy passes away and is left with a whole family to be able to distribute his wealth and inheritance. But is it just an entertainment movie? No, looking at it in a Marxist lens we see it reflects economic and social struggles in our real life. We would analyze how the movie constructs or display the theme of wealth, labo...

  Using formal media analysis to analyze this poster. Poster are not just for picture’s sake or to carry a slogan in it. It is meant to carry an emotional note to engage with and to speak to the mind of the viewers. The poster of Peter Obi Is a campaign poster for the 2023 election in Nigeria. This poster would make for more focusing on visual elements such as color, typography, image placement, and symbolism. To analyze this the poster is designed to communicate political strength and trust alongside with unity in Nigeria. Even if the poster is simple and the colors are basic, they inform a lot to make sure they grab the attention of the audience. The design carries key messages about who Peter Obi is, what he stands for, and what kind of Nigeria he wants to lead. Firstly, the color and typography speak progress and Confidence and courage. One of the visual elements used is color, which are green and white. Green and white which popularly known as the color of the Nigerian Flag co...

Stuart’s hall’s encoding and decoding lens is to show us how the producer[encoder] relay his or her message to the intended audience [decoding]. The video: CNN investigation sheds new light on anti-brutality protest placed grief in the heart of many but not all. Using Stuart Hall’s encoding/decoding lens to textually break down how the viewers responded either dominant, negotiable or even oppositional. The CNN reporter made us understand that it was a peaceful protest with no intended violence attached. This video shows us how young protesters were on the go for a peaceful protest but destroyed when the police officers decided to choose violence, firing bullets at innocent people who just wanted peace.   As the video voice over reporter says, the Nigerian government denies this happened. The Encoder’s message [CNN] tells the viewers of the story that the authorities are not telling, they tend to relay a message of truth and show that they are not partial, and they are ready to ta...

  Male Gaze vs. Oppositional Gaze in Tiwa Savage’s ‘Koroba’ The music video: Koroba sung by Tiwa Savage, it’s an afrobeat musical video that shows Africa and afrobeat rhythms. In the video, we see Tiwa dancing, singing, and showing confidence. But beyond the music and dance, the video makes us ask deeper questions: Is Tiwa in control of how she looks and what she says, or is the camera and music industry controlling her? Using two important theories; Laura Mulvey’s “Male Gaze” and Bell Hooks’ “Oppositional Gaze” we can understand how women, especially Black women, are shown in media. The video shows Tiwa’s body and the lyrics are not really satisfying. Using Bell Hooks and Laura Mulvey lens the oppositional gaze and male gaze respectively. We would analyze how the video shows how black women looks recover their agency and how women in this video was shown as pleasure or spectacle to Men. Using the oppositional gaze by Bell Hook, we would see how the women empower themselves rather...

The male gaze theory was introduced by Laura Mulvey in her 1975. The male gaze is a feminist theory that states that women are portrayed in cinema in objectifying and limited ways to normalize and perpetuate patriarchal society. The theory considers the ways that different perspectives are combined in cinema to sustain a symbolic order that privileges men. Also, using this theory we would be able to analyze the male gaze in the video of Glo “Feliz Navida”. So, first of we would look at the Camera’s POV – Whose Eyes Are We Seeing Through? From the beginning of the advert, the camera flows through scenes like a visitor or guest admiring the celebration. It lingers on smiling women, their dresses, and festive details. From the entrance of the video, when the video shows us the woman who is endowed with so much and so much beauty. This alone arrives with a male gaze from the viewer’s lens. But ask: who is the camera meant to please ? The camera does not step into the shoes ...

  The oppositional gaze makes us to understand that critical look of women recovers agency. It is like a conscious look intentionally developed by the black, especially black women. This lens was developed by Bell hooks in (1992). Well before this lens came about there was a history that had been said that there was historical prohibition for looking, meaning that enslaved people were punished for looking not just looking but looking eye to eye. So, this lens help us to understand why specific gaze are given by the black women. We could say that this conscious look, yes, it is a conscious look, it is an act of rebellion and recovery of who they are. Also, using the oppositional gaze to critic this video https://www.youtube.com/watch?v=tss6Y9TOG00 , the video shows us that the Glo Christmas ad is colorful, lively, and full of music and dancing. It shows Nigerian people singing “Feliz Navidad,” decorating homes, and celebrating Christmas in what looks like a happy, united way. But ...

https://www.youtube.com/watch?v=ZDd7_oly3Qk&pp=ygUcaHR0cHM6Ly95b3V0dS5iZS9aRGQ3X29seTNRaw%3D%3 Using Stuart hall’s encoding and decoding lens to view the video of Gucci in collaboration with Dapper Dan, a designer. In 2018, the fashion world buzzed when Italian luxury brand Gucci officially partnered with Harlem icon Dapper Dan a designer who was once rejected, raided, and erased in his small Harlem boutique, by the same luxury system that now claimed to embrace him. The video campaign showcasing this “historic” partnership complete with Harlem streets, Black models, and the legendary Dap himself was marketed as a moment of reconciliation, mutual respect, and cultural uplift.   Highlighting that there are three ways to decode any intention passed across to us, there is the dominant, negotiated and the oppositional, but we will be looking at the oppositional decoding lens to view this video and letting you know how much we are against the whole behind-the -scenes information b...

https://www.youtube.com/watch?v=ZDd7_oly3Qk&pp=ygUcaHR0cHM6Ly95b3V0dS5iZS9aRGQ3X29seTNRaw%3D%3D According to Karl Marx, there is an economic intention behind every structure. Looking at this video in a Marxist lens, we must critically analyze it. The video shows how black people are used to publicize a big brand [Gucci]. For example, we see that they are dressed in Gucci designs, posing and giving different types of style. Dapper than who is a designer from Harlem.   But aside from that there is more to the kind gestures of looking at the video ordinarily. We should look at this in a Marxist lens and ask, why black people? So therefore, the economic intentions of most people’s intention is for selfish reasons and just to make profit. Also, what we see and what we don’t see in this video. I mean let us locate the labor put in place. This video just shows glamour, luxury, the behind-the- scenes of models putting on expensive GUCCI clothing. What of the things we don’t see or the ...