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THE ETHICS OF GOVERNANCE: SHAPING REPUTATIONS THROUGH PUBLIC RELATIONS

THE ETHICS OF GOVERNANCE: SHAPING REPUTATIONS THROUGH PUBLIC RELATIONS The concept of public relations came into place as far back as the 18 th and 19 th centuries, but was modernized and internationally spread by the father of public relations, popularly known as Edward Bernays, in the 20 th century. Edward Barneys and other key pioneers like Ivy Lee and Arthur Page shaped this field to be more of a strategic management function rather than just a publicity function. For instance, He was also responsible for pioneering PR as a profession, teaching the first public relations university course at New York University in 1923, writing the first PR textbook, and applying psychological principles to influence public opinion.   Besides all these great achievements and history, public relations plays a vital role in building trust and credibility. Although, how does it shape the reputation of governance, while maintaining the moral principles at hand? The Ethics of Governance c...
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Analytical view of Lion Heart: Viewing it with four different lenses

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Analytical view of Lion Heart: Viewing it with four different lenses.  The film Lion Heart explores the theme of family business, gender roles and cultural identity. Produced in 2018 shows how a woman who takes over her father’s business in Transportation and must deal with saving the business and still scaling through, even while it is male dominated. This movie while seen in this point of view, can also be analyzed by different lens; the formal media analysis, the oppositional gaze, the male gaze and the Marxist theory. All this lens say something they depict, something that an ordinary eye can’t see in the Lion’s heart movie. In all, Lion Heart is a movie that shows the promotion of gender equality in Nigeria society. However, to introduce formal media analysis, the use of various elements to explore visual storytelling in The Lion’s heart . Cinematography used in Lion’s heart directed by Genevieve Nnaji to enhance story telling especially to portray characters, cultural ...
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It is Beyond the Humor: A Marxist Look at CHIEF DADDY part one

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  Using Marxist theory to critically assess the class structures portrayed in Chief Daddy. Chief daddy is a comedy drama that was shot in the year 2018. It is an entertainment and a Nigerian movie which so much fun and memories it holds in watching it alone.  The Marxist theory developed by Karl Marx, is believed that text, music, video, are part of a superstructure to demarcate the haves and haves not [the rich and those who are not]. Karl Marx’s belief is that there is an economic intention behind a structure. With all this being said and understood, a critic would be done on the movie CHIEF DADDY part one. Chief Daddy is a comedy movie that shows how Chief Daddy passes away and is left with a whole family to be able to distribute his wealth and inheritance. But is it just an entertainment movie? No, looking at it in a Marxist lens we see it reflects economic and social struggles in our real life. We would analyze how the movie constructs or display the theme of wealth, labo...
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PETER OBI'S POSTER- The power it holds'

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  Using formal media analysis to analyze this poster. Poster are not just for picture’s sake or to carry a slogan in it. It is meant to carry an emotional note to engage with and to speak to the mind of the viewers. The poster of Peter Obi Is a campaign poster for the 2023 election in Nigeria. This poster would make for more focusing on visual elements such as color, typography, image placement, and symbolism. To analyze this the poster is designed to communicate political strength and trust alongside with unity in Nigeria. Even if the poster is simple and the colors are basic, they inform a lot to make sure they grab the attention of the audience. The design carries key messages about who Peter Obi is, what he stands for, and what kind of Nigeria he wants to lead. Firstly, the color and typography speak progress and Confidence and courage. One of the visual elements used is color, which are green and white. Green and white which popularly known as the color of the Nigerian Flag co...
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CNN investigation Decoded.

Stuart’s hall’s encoding and decoding lens is to show us how the producer[encoder] relay his or her message to the intended audience [decoding]. The video: CNN investigation sheds new light on anti-brutality protest placed grief in the heart of many but not all. Using Stuart Hall’s encoding/decoding lens to textually break down how the viewers responded either dominant, negotiable or even oppositional. The CNN reporter made us understand that it was a peaceful protest with no intended violence attached. This video shows us how young protesters were on the go for a peaceful protest but destroyed when the police officers decided to choose violence, firing bullets at innocent people who just wanted peace.   As the video voice over reporter says, the Nigerian government denies this happened. The Encoder’s message [CNN] tells the viewers of the story that the authorities are not telling, they tend to relay a message of truth and show that they are not partial, and they are ready to ta...
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Analysing Koroba: Empowerment or Commodification what is showcased?

  Male Gaze vs. Oppositional Gaze in Tiwa Savage’s ‘Koroba’ The music video: Koroba sung by Tiwa Savage, it’s an afrobeat musical video that shows Africa and afrobeat rhythms. In the video, we see Tiwa dancing, singing, and showing confidence. But beyond the music and dance, the video makes us ask deeper questions: Is Tiwa in control of how she looks and what she says, or is the camera and music industry controlling her? Using two important theories; Laura Mulvey’s “Male Gaze” and Bell Hooks’ “Oppositional Gaze” we can understand how women, especially Black women, are shown in media. The video shows Tiwa’s body and the lyrics are not really satisfying. Using Bell Hooks and Laura Mulvey lens the oppositional gaze and male gaze respectively. We would analyze how the video shows how black women looks recover their agency and how women in this video was shown as pleasure or spectacle to Men. Using the oppositional gaze by Bell Hook, we would see how the women empower themselves rather...
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Are they really seen orJust decorated for Pleasure

The male gaze theory was introduced by Laura Mulvey in her 1975. The male gaze is a feminist theory that states that women are portrayed in cinema in objectifying and limited ways to normalize and perpetuate patriarchal society. The theory considers the ways that different perspectives are combined in cinema to sustain a symbolic order that privileges men. Also, using this theory we would be able to analyze the male gaze in the video of Glo “Feliz Navida”. So, first of we would look at the Camera’s POV – Whose Eyes Are We Seeing Through? From the beginning of the advert, the camera flows through scenes like a visitor or guest admiring the celebration. It lingers on smiling women, their dresses, and festive details. From the entrance of the video, when the video shows us the woman who is endowed with so much and so much beauty. This alone arrives with a male gaze from the viewer’s lens. But ask: who is the camera meant to please ? The camera does not step into the shoes ...
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