Wisdom's Insight

  The oppositional gaze makes us to understand that critical look of women recovers agency. It is like a conscious look intentionally developed by the black, especially black women. This lens was developed by Bell hooks in (1992). Well before this lens came about there was a history that had been said that there was historical prohibition for looking, meaning that enslaved people were punished for looking not just looking but looking eye to eye. So, this lens help us to understand why specific gaze are given by the black women. We could say that this conscious look, yes, it is a conscious look, it is an act of rebellion and recovery of who they are. Also, using the oppositional gaze to critic this video https://www.youtube.com/watch?v=tss6Y9TOG00 , the video shows us that the Glo Christmas ad is colorful, lively, and full of music and dancing. It shows Nigerian people singing “Feliz Navidad,” decorating homes, and celebrating Christmas in what looks like a happy, united way. But ...

https://www.youtube.com/watch?v=ZDd7_oly3Qk&pp=ygUcaHR0cHM6Ly95b3V0dS5iZS9aRGQ3X29seTNRaw%3D%3 Using Stuart hall’s encoding and decoding lens to view the video of Gucci in collaboration with Dapper Dan, a designer. In 2018, the fashion world buzzed when Italian luxury brand Gucci officially partnered with Harlem icon Dapper Dan a designer who was once rejected, raided, and erased in his small Harlem boutique, by the same luxury system that now claimed to embrace him. The video campaign showcasing this “historic” partnership complete with Harlem streets, Black models, and the legendary Dap himself was marketed as a moment of reconciliation, mutual respect, and cultural uplift.   Highlighting that there are three ways to decode any intention passed across to us, there is the dominant, negotiated and the oppositional, but we will be looking at the oppositional decoding lens to view this video and letting you know how much we are against the whole behind-the -scenes information b...

https://www.youtube.com/watch?v=ZDd7_oly3Qk&pp=ygUcaHR0cHM6Ly95b3V0dS5iZS9aRGQ3X29seTNRaw%3D%3D According to Karl Marx, there is an economic intention behind every structure. Looking at this video in a Marxist lens, we must critically analyze it. The video shows how black people are used to publicize a big brand [Gucci]. For example, we see that they are dressed in Gucci designs, posing and giving different types of style. Dapper than who is a designer from Harlem.   But aside from that there is more to the kind gestures of looking at the video ordinarily. We should look at this in a Marxist lens and ask, why black people? So therefore, the economic intentions of most people’s intention is for selfish reasons and just to make profit. Also, what we see and what we don’t see in this video. I mean let us locate the labor put in place. This video just shows glamour, luxury, the behind-the- scenes of models putting on expensive GUCCI clothing. What of the things we don’t see or the ...

The Social Network, as produced by David Fincher, constructs a stylistic way of showing genius alienation from the character Mark, through its formal analysis. This analysis passes across various messages that makes up a story itself, without the character speaking. The producer did not exactly tell us who Mark Zuckerberg was, but it showed what process and obstacles he faced to come up with such tech revolution. The producer engages in the use of cinematic structures and other structures to show how different aspects of this movie should be pictured in the mind of the audience. Also, the character of this movie and their emotions shapes our understanding of how such characters are likely to be in the movie. Fincher’s cinematographic work explores a whole lot that his audience would like to find out from. It doesn’t just give a frame of how the movie is, but a deeper story behind. The rapid-fire editing, which also means quick cut , shows intense conversation, urgency and more emot...

Why "The Social Network" in the First Place? The movie “the social network” was produced in 2010. The movie was produced from a book titled “Accidental billionaires by Ben Mezrich”. Facebook was founded in 2004 by Mark Zuckerberg. He was a student at Harvard University.   The context of this movie is followed by the themes of innovation, ambition, betrayal and trust and so on. The social network was also following how social media impacted the world after the rise of Facebook. This movie was following the story of Mark Zuckerberg and how Facebook was found and the story behind it. Using the Stuart Halls Model to read the social network, we understand that the encoder [producers] is trying to pass across a message that the decoders are meant to decode in three ways. The dominant narrative of the movie is Mark is successful, and he faced challenges while trying to achieve something in life. The producer of the social network who is the encoder is David Fincher. Mis-en-scene...