THE ETHICS OF GOVERNANCE: SHAPING REPUTATIONS THROUGH PUBLIC RELATIONS
THE ETHICS OF GOVERNANCE: SHAPING REPUTATIONS THROUGH PUBLIC RELATIONS The concept of public relations came into place as far back as the 18 th and 19 th centuries, but was modernized and internationally spread by the father of public relations, popularly known as Edward Bernays, in the 20 th century. Edward Barneys and other key pioneers like Ivy Lee and Arthur Page shaped this field to be more of a strategic management function rather than just a publicity function. For instance, He was also responsible for pioneering PR as a profession, teaching the first public relations university course at New York University in 1923, writing the first PR textbook, and applying psychological principles to influence public opinion. Besides all these great achievements and history, public relations plays a vital role in building trust and credibility. Although, how does it shape the reputation of governance, while maintaining the moral principles at hand? The Ethics of Governance c...